Our Culture

Business philosophy: quality and price level, to meet customers; professional services, social returns.

Concept of interpretation: to provide consumers with high quality products and good service, for the community to provide wealth and employment opportunities.

Short-term goal: to create quality leather goods, forging advantage of the brand.

Long-term goal: to build international brand-name, to do the first group of domestic leather industry enterprises.

Entrepreneurial spirit: it is possible.

Enterprise positioning: fast fashion, multi-brand, franchise chain of the whole category of leather goods business group.

Enterprise value: to create value for customers is our value.

Service concept: the customer is always right.

Business advocacy: first sell credibility, and then sell products.